Privacy Policy
Last Updated: January 2026
Sarum Home Care ("we," "us," "our," or "Company") operates the website sarumhomecare.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated content, functionality, and services offered thereon (collectively, the "Website").
Please read this Privacy Policy carefully. By accessing or using this Website, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy. If you do not agree with our policies and practices, please do not use our Website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Website includes:
- Personal Information: Name, email address, phone number, and other contact details you voluntarily provide when registering, subscribing, or contacting us
- Technical Information: IP address, browser type, operating system, referring URLs, pages visited, and time spent on pages
- Cookie Data: Information stored through cookies and similar tracking technologies
- Usage Data: How you interact with our Website, including clicks, searches, and content viewed
- Location Data: Approximate geographic location based on IP address (UK-specific compliance)
How We Use Information
We use the information we collect for the following purposes:
- To operate, maintain, and improve the Website and user experience
- To conduct analytics and monitor Website performance
- To track affiliate referrals and commissions from casino partners
- To send promotional emails, newsletters, and marketing communications (with your consent)
- To respond to your inquiries and provide customer support
- To comply with legal obligations and enforce our Terms of Service
- To prevent fraudulent activity and enhance Website security
Cookie Policy
Our Website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device. We use the following types of cookies:
- Essential Cookies: Required for Website functionality and security
- Performance Cookies: Used for analytics and tracking user behavior
- Affiliate Tracking Cookies: Used to track referrals to casino partners and calculate commissions
- Marketing Cookies: Used to deliver personalised advertisements and promotional content
You can control cookies through your browser settings and opt-out of non-essential cookies at any time. Please note that disabling certain cookies may affect Website functionality. You may also use tools such as the Network Advertising Initiative (NAI) opt-out or Digital Advertising Alliance (DAA) to manage tracking preferences.
Third-Party Links
Our Website contains links to third-party websites, including casino operators and affiliate partners. We are not responsible for the privacy practices, content, or security of external websites. This Privacy Policy applies only to sarumhomecare.co.uk. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging with their services.
Third-party casinos and gambling operators are independent entities. Your use of their platforms is governed by their own terms and privacy policies, not ours.
Your Rights
Under UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you
- Right to Rectification: You may request correction of inaccurate or incomplete data
- Right to Erasure: You may request deletion of your personal data (subject to legal exceptions)
- Right to Restrict Processing: You may request that we limit how we use your data
- Right to Data Portability: You may request your data in a structured, portable format
- Right to Object: You may object to our processing of your data for marketing or profiling purposes
- Right to Lodge a Complaint: You may file a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk
To exercise any of these rights, contact us using the details provided below.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by applicable UK law. Retention periods vary depending on the type of information and its use:
- User registration and contact information: retained for the duration of your use of the Website, plus 2 years after account termination
- Analytics and usage data: typically retained for 12 months
- Affiliate tracking data: retained for 24 months or as required for commission settlement
- Marketing communications data: retained until you unsubscribe or withdraw consent
Deletion requests will be processed within 30 days, subject to legal retention requirements.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy, your personal data, or to exercise your data protection rights, please contact us:
Email: [email protected]
Website: sarumhomecare.co.uk
We will respond to your inquiry within 30 days, in accordance with UK GDPR requirements.
Note: This website contains gambling-related affiliate links. Users should be aware that gambling involves risk and may lead to financial loss. If you have concerns about problem gambling, please visit www.gambleaware.co.uk or contact GamCare at 0808 8020 133.